Justin Bieber‘s seventh studio album landed on streaming platforms last night seemingly out of thin air. In one day, the pop superstar quietly launched a new fashion brand Skylrk (after publicly stepping down from his previous one, Drew House), and with no drawn-out promotional run, announced his first album in four years — pointedly titled “Swag.”
But the 21-song record is no impulsive drop. Bieber has been in the studio for a while, curating a well-rounded roster of collaborators: longtime producer Harv, Carter Lang (SZA) and Eddie Benjamin, among others. The album also takes sonic cues from guitar-centric innovator Mk.gee (heavily,
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