“Some days I’m really excited about the possibilities,” says Finnish producer Aleksi Hyvärinen. “The next day, I’m like, ‘Wait, is this even a good thing?’”
That tension, between optimism and unease, set the tone for a two-day workshop at this year’s Amman International Film Festival, where Hyvärinen led a session titled AI and Filmmaking: A Grounded Guide as part of the festival’s Amman Film Industry Days program. Hyvärinen, who co-founded The Alchemist, a Nordic creative studio combining storytelling and AI to create “emotionally intelligent” content for film, TV and branded media, guided the workshop that skipped coding and tech demos in favor of a far more nuanced goal: getting
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