Retailers Target Amazon With Prime Day Alternative Events, As Summer of Sales Kicks Off

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In the years since Amazon Prime Day first cropped up in 2015, other retailers have slowly begun piggy-backing off the behemoth retailer’s deals event with their own summer savings. Basically, what was once a two-day deals event has evolved into a week-long (even month’s worth) sales event that cuts a swath through every commerce category, and now rivals some of the biggest deals days throughout the year such as Black Friday and Cyber Monday.

Amazon Prime Day 2025 runs through July 8-11 this year (yes, a

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