David Kramer has taken the reins of United Talent Agency at a fraught time of consolidation and contraction for Hollywood’s core business of film and TV.
It’s no accident that the agency’s first big public event after his promotion to chief executive this month was the Cannes Lions Festival of Creativity. The agency’s presence at the event through its MediaLink advertising consulting arm is sizable, and it vividly demonstrates how UTA has diversified into branding, marketing, consulting and the creator economy.
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Kramer should know. He joined what was then a fledgling boutique literary agency in 1992, straight out of USC’s
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