Apple Wallet notifications for an F1 movie promotion ticked off iPhone owners

While perhaps not as bad as the 2014 U2 debacle, pushing promotional ads on users is too thirsty.

While perhaps not as bad as the 2014 U2 debacle, pushing promotional ads on users is too thirsty.

Cameron Faulkner is an editor covering deals and commerce. He joined in 2018, and served as commerce editor at Polygon until May 2025.

Apple poured some good money into making F1 – a Formula 1 racing movie starring Brad Pitt – and it wants its customers to know that. To that end, many people, including some Verge staffers, noticed an unusual Apple Wallet notification this morning that’s both an advertisement and promotion for the film.

The

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