Tours of electric vehicle factories have quickly become the hottest ticket in Beijing, with tens of thousands of people signing up each month for the chance to win a free visit. Chinese smartphone giant Xiaomi, which has reinvented itself as an EV maker in recent years, started offering the one-hour tours in January to visitors interested in seeing its factory up close and getting a race car experience in a Xiaomi EV.
As Chinese EV brands expand from competing on low prices to promoting premium features and sleek designs, they are increasingly putting their factories in the spotlight. At least two Chinese EV brands, Xiaomi and Nio, offer regular tours
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