Shanghai’s newly merged International Film & TV Market kicked off Saturday at the Shanghai Exhibition Center, launching a five-day event that combines professional industry networking with public cultural experiences.
The market, running through June 25, represents the consolidation of the Shanghai International Film Festival Market (SIFF Market) and Shanghai TV Festival Market (STVF Market) into a single comprehensive platform.
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The event is housed at the Shanghai Exhibition Center, originally built in 1955 as the Sino-Soviet Friendship Building. The major landmark draws heavily on Russian and Empire style neoclassical architecture and spans 93,000 square metres, making it one of the largest
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