Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a Variety in the C-Suite panel presented by Canva at the Cannes Lions on Tuesday.
During the session, which was moderated by Variety’s co-editor-in-chief, Ramin Setoodeh, McKnight said Greta Gerwig’s movie “Barbie,” which grossed $1.4 billion worldwide and became a pop culture phenomenon, gave the 80-year old Mattel flagship brand a major boost, as well as helped “broaden the audience and aperture for the brand.”
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