Imax is riding high in China with box office numbers up 106% year-over-year through May, significantly outpacing the overall Chinese exhibition industry’s 27% growth.
The premium format now commands a record 5.3% share of the Chinese box office, signaling unprecedented audience appetite for the Imax experience.
In an exclusive interview at the Shanghai International Film Festival, Imax CEO Rich Gelfond revealed three major Chinese productions filmed with Imax cameras set to dominate the summer slate. “Made in Yiwu” (July 5) marks director Rao Xiaozhi’s second Imax collaboration following “Home Coming.” The film represents the growing trend of Chinese filmmakers embracing Imax’s proprietary camera technology.
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