Major League Baseball is finally backing a professional women’s softball league, putting its backing and influence behind the Athletes Unlimited Softball League, which will debut this summer with four teams touring around the country.
MLB announced Thursday morning — which also happened to be, by no coincidence, the start of the NCAA Women’s College World Series — that it was purchasing an equity stake in AUSL. According to ESPN, MLB’s stake in AUSL is more than 20 percent. MLB will also help with marketing and content distribution.
It’s the first time MLB has ever invested in a professional softball league.
“Major League Baseball’s investment in the AUSL,” MLB Commissioner
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