Nike is heading back to Amazon. The sneaker company will soon begin selling products directly through the platform, according to reporting by The Information. This hasn’t happened since 2019, when Nike left Amazon to move toward a “more direct, personal” retail experience.
That’s not the only reason Nike abandoned the online retail giant after just two years on the platform. The shoe manufacturer partly blamed the decision on Amazon’s inability to curb counterfeit goods and unlicensed sellers.
Nike’s direct-to-consumer pivot was working well, for a while. Sales spiked
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