Google wants $250 (!) per month for its new AI Ultra plan

Google has just announced a new $250 per month AI Ultra plan for people who want unlimited access to its most advanced machine learning features. Yes, you read that right. It means the new subscription is $50 more expensive than the already pricey ChatGPT Pro and Claude Max plans from OpenAI and Anthropic.

For $250, you’re getting early access to new models like Veo 3, and unlimited usage of features like Flow (the new AI film-making app the company announced today) and the compute-intensive Deep Research. In the coming weeks, Google will

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