Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in 2026 that will play in the middle of a show or whenever users hit pause for its ad-supported plans. During Netflix’s Upfront event for its advertisers, Amy Reinhard, the company’s president of advertising, showed off the upcoming feature for interactive midroll and pause ads that use generative AI for custom content.
We’ve come a long way since Netflix’s origin story of mailing out DVDs starting in 1997 and transitioning to an ad-free streaming service. Now more than ever, it feels like Harvey Dent’s famous quote from The Dark Knight about
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