Max was an all-time bad rebrand

Warner Bros. Discovery did the right thing today — people mostly hated when HBO was cut from “HBO Max.”

Warner Bros. Discovery did the right thing today — people mostly hated when HBO was cut from “HBO Max.”

Wes Davis is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.

Max, formerly HBO Max, is now HBO Max again. Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that’s had more than its share of clumsy ideas.

Right from the start, it seemed like everyone

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