Google plans to start producing its own films and television shows via a “production initiative” called 100 Zeros, Business Insider reports. The company is working with Range Media Partners, a talent management and production company, to identify projects that appeal to younger audiences and could “promote a positive view of [Google’s] products.”
Besides the obvious opportunity for product placement, the larger goal of the initiative is to fund projects that have a positive view of technology, and to get the creative industry interested in using Google’s products. Immersive View, Google’s 3D aerial scans featured in
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