India’s media colossus JioStar is doubling down on content investment, pouring approximately $3.6 billion into programming this year, with plans to increase spending further in 2026, according to vice chair Uday Shankar.
Speaking at Mumbai’s inaugural World Audio Visual Entertainment Summit (WAVES), Shankar revealed the company’s aggressive content strategy while highlighting the explosive growth potential of India’s media market.
Related Stories
“In 2024, the company spent [INR]25,000 crores [$3 billion] on content alone. In 2025, that number went to [INR]30,000 crores [$3.6 billion], and the number next year will be over [INR]32,000-35,000 crores [$3.8-4.1 billion],” Shankar told interviewer Vivek Couto of Media Partners Asia.
→ Continue reading at Variety
